Chief Product Officer
Erin’s marketing and production initiatives at Facebook pioneered breakthroughs in the digital space for many organizations and industries. While developing marketing programs in mainstream media, current events, sports and non-profits, Erin also led Facebook’s 2010 Olympic initiatives and Vote 2010 Midterm Elections coverage. She built media partnerships around TODAY Show Throws a Wedding, The GRAMMYs, American Music Awards, Golden Globes, Mother’s Day and Memorial Day. She also developed key marketing assets such as Facebook Live and Facebook Stories.
After Zuckerberg Media, Erin took a new role, VP of Digital for ReignDeer Entertainment. Her client list included Britney Spears, Avril Lavigne, Miley Cyrus, will i am, Nicole Scherzinger, G.R.L. & DJ Pauly D. She helped to elevate these artists to new heights on the internet. While focusing on mobile and social strategy for each artist, she helped to develop the preliminary processes and initial concepts for growing, mobilizing and monetizing their online audiences.
After her time in the music industry, Erin was the Director of Marketing & Growth at Flipagram.com (acquired by TikTok) & Victorious.com (acquired by Headspace).
Most recently, Erin was the Chief Marketing Officer at BLOOM FARMS & the Director of Marketing at the Santa Barbara Zoo.
Currently, she resides in Santa Barbara with her husband and twin boys.
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